Close to the entrance of a Seiyu supermarket in Tokyo’s Akabane area, there is a large display of drinks, instant noodles, potato chips and the like all priced at 81 yen — as much as a 30 percent discount. The store set up the bargain section at the end of October, around the time the first whispers of an early general election were being heard in the capital.
Seiyu had always followed a low-price strategy as opposed to the special sales common at many other supermarkets, but with the chill in consumer spending the store decided to make a point of going yet cheaper to entice more customers.
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