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To Sell Wearables to Women, First Make Them Feel Bad

To Sell Wearables to Women, First Make Them Feel Bad
Women are the early adopters of all kinds of technology. We talk on our phones and send more text messages than men, spend more time using location-based services, and own the vast majority of Internet-connected devices, including e-readers and health gadgets. Not that you would learn any of this while walking around the International Consumer Electronics Show, the colossal gadget convention that wrapped up last week in Las Vegas. CES is a four-day festival of tech at its most hyper-masculine, complete with booth babes, the most ridiculous TVs ever, thousands of square feet devoted to such classic man-toys as high-fidelity audio equipment and car tech.
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